Kraft have a proud record of creating entirely new substances from a range of natural ingredients such as Welshman’s foot sweat, monkey bum-grease and pheno-glyceryl tribenzoate.

“This then goes into a hot oven for 20 minutes and out pops something that they have the sheer brass nuts to attach the word ‘cheese’ to.

WILL CHOCOLATE BUTTONS TASTE LIKE SHIT? ASKS BRITAIN – The Daily Mash

Cadbury got bought by Kraft (“the US-based fabricated cheese and industrial bleaching conglomerate”.) Which may or may not be less awful than it being bought by Hershey, which was on the cards for a while too. Regardless, The Daily Mash has it covered. Via: thedailymash.co.uk.